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SIXTH STORY’S BLOG
OUR PEOPLE’S
PERSPECTIVE ON IDEAS,
THINGS THAT INSPIRE

Using our knowledge, experience and skills, we create brands, designs, and communications that go above and beyond the conventional. We build a space that we want to work in, and clients want to be involved in, because we believe in nurturing people – our own and our clients.

Google’s Penguin 2.0 Update and what it means for your SEO

15 May 2013     written by Paul Tibbetts

Google’s upcoming Penguin 2.0 update for its search engine will be the biggest update since Penguin 1.0 back in April, 2012. Google are referring to the update as a webspam update which will be better at detecting blackhat SEO whilst increasing the ranking of sites with authority in their field, keeping users flowing to relevant… View full post

The Dangers of Speculative Design

09 May 2013     written by Lisa Barrett

As an agency we often get the opportunity to pitch for work. This can be an exciting process that involves a lot of time on our part in terms of planning, research, ideas generation and everything else that falls within our quoting process. In fact we can spend days preparing for a pitch. This is… View full post

The Social Media Mouse Trap

17 Apr 2013     written by Sian Lenegan

There’s a huge amount of hype (and sometimes hot air) around social media and content marketing all over the web, you can’t go far before you trip up over something to do with those buzz words. Sometimes I kind of get the feeling that Twitter is a little bit like a spectator sport… I see… View full post

You can’t please everybody all of the time

14 Apr 2013     written by Sian Lenegan

It’s been a funny old week, challenging and rewarding and we’re really grateful to be so busy and have so many clients, projects and opportunities in the mix. They also say things come in threes and three interesting challenges have cropped up this week, things we know that every designer and agency face but it… View full post

Where to start building a brand?

04 Apr 2013     written by Sian Lenegan

Having a great product or service that people are willing to buy is a great starting point. Building a company that people will talk about, remember and possibly adore is where it’s at. Enter the world of branding. Innocent smoothies is a well-loved brand where they’ve created a buzz and their company culture is emulated… View full post

Goldman Sachs 10KSB Program with Aston Business School

21 Mar 2013     written by Sian Lenegan

My experience in a nutshell  I’ve recently completed the Goldman Sachs 10,000 Business Program and it’s been a revelation. If I had to sum up the experience in one word, it would be profound.   The experience gave me so much, not only have I met a great bunch of like-minded business owners but the content of the course… View full post

Burnt Tree Love their Customers

14 Feb 2013     written by Lisa Barrett

Our lovely client Burnt Tree Vehicle Rental have over 20 UK branches and thousands of customers renting and purchasing anything from small cars to huge HGVs. Sixth Story have been working with the company for a couple of years assisting them with their design and marketing plans. This January we were called in to design… View full post

A new brand and website for high street gold exchange

01 Feb 2013     written by Lisa Barrett

Sixth Story were thrilled to be selected as the agency to create and develop a brand and website to take this national brand forward. Gold Equals Cash have 14 high-street stores nation wide and it was time to give the stores an updated and consistent look. From the branding and collateral, we then wanted to… View full post

The cookie has crumbled

01 Feb 2013     written by Sian Lenegan

Last year saw masses of digital agencies spending time and money to develop solutions around the new cookie law to get users to explicitly consent before they browsed a website. Remember that? The Information Commissioner’s Office has now taken the decision to stop asking for explicit consent to cookies. In short, the cookie has crumbled!… View full post

Designing a Website in 2013

08 Jan 2013     written by Sian Lenegan

When we embark on a website redesign for any client sometimes it’s useful covering old ground and stating the obvious to get us back to basics. Here’s a round up of few things we’ve covered last year… 1) Design for your customer Everything we do is designed for your customers and often it’s difficult to… View full post