It’s not how productive you are, it’s how productive you want to be. I was reading an article from The Guardian recently about productivity and how the French are killing it in comparison to us over here. We’re working longer hours, taking less holidays and apparently we’re less productive too.
At this point I have to quote a French proverb, “if working hard made you rich, donkeys would be covered in gold”. Isn’t that the truth!
I’m not going to go on to quote the national statistics on how useless we are, we’re miserable enough as it is.
I was recently presenting logo concepts to a lovely new client, as they are an established company we’ve explored two main avenues of either refreshing the brand or developing a new concept altogether. I don’t want to go into details just yet but while presenting one of the new logos, the concept or rationale wasn’t overtly obvious and a member of the team suggested that it was maybe too abstract and wasn’t clear enough. This got me thinking…
Does a logo concept or rationale need to be overtly obvious?
If you’ve looked into getting a website in the last 10 years, chances are you’ll have seen the acronym SEO popping up a lot. SEO stands for Search Engine Optimisation, which is basically a way of increasing a websites visibility in non-paid search engine results. If I go to Google and type in ‘Birmingham Pizza Delivery‘, the first site in the list of results is the one that the search engine has deemed the most appropriate for the given search terms, or put another way, the site with the best SEO for those terms.
If I cast my mind way, way, way back to Economics lectures at University, I vaguely remember the Karl Marx theory on value. A quick google search refreshes my memory and simply put, “the value of a commodity can be objectively measured by the average number of labour hours required to produce that commodity”.
As a design agency, we hope that we through design far more value is added than just the time taken to design something… although that’s typically how jobs are quoted for.
The lifeblood of any business is sales. Any business has a product or service that people want or need to solve a problem for them, so far we’ve reviewed the ideal client profile and how to craft your marketing message. The next important step is have a sales process mapped out and when you find a successful formula it will be easier to multiply.
What any business wants to create is a sales process to bring in your perfect clients to start building a trust rather than winging it on a hope and a prayer.
Planning content for your website, it’s like making a pizza.
I’m hungry and craving pizza so I’m going to use this analogy to help you plan content for your website. Why? Because pizza is delicious and we see too many websites where content is an afterthought so we’re going to change that, one website at a time.
Our most successful web design projects are where we have all the content planned, collated and carefully curated upfront front. Front and centre, before we begin.
You can’t miss the billboard and outdoor advertising campaign that McDonald’s is running using the emojis and strap line ‘good times‘ at the moment.
What’s so brilliant about the Mcdonald’s emoji adverts?
We think these are absolutely brilliant! The style suits Mcdonald’s already minimal design but they have done something special by using something that is so relevant and current. Everyone uses these emojis in their ‘What’s app’ messages daily. I have found myself actively trying to spot new ads to decipher and finding that friends are now sending emoji combinations to string sentences together.
Recently an old family friend, knowing that I run a branding agency, told me about their cousin setting up a new brand. It was for a new online publication aimed at outdoor enthusiasts, trail runners and adventure racers etc. Fantastic, such creative briefs don’t come along all the time.
They then sent me a link to the brief and it stopped me in my tracks. It was in the form of a contest on 99designs… After my initial outburst, I went home to my husband and began ranting, for what seemed to him to be for an eternity.
Where is the world going? What we predict for the future of marketing.
Once upon a time a man named Ronald McDonald went into the burger business, or rather the real estate business. Buying up land for the fast food joints. There was something tangible there, I could probably reel off a few other examples of by-gone days and businesses.
However, something caught my eye today and it got me thinking, where is the world going? What does it mean for businesses, for marketing?
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