If you’ve looked into getting a website in the last 10 years, chances are you’ll have seen the acronym SEO popping up a lot. SEO stands for Search Engine Optimisation, which is basically a way of increasing a websites visibility in non-paid search engine results. If I go to Google and type in ‘Birmingham Pizza Delivery‘, the first site in the list of results is the one that the search engine has deemed the most appropriate for the given search terms, or put another way, the site with the best SEO for those terms.
If I cast my mind way, way, way back to Economics lectures at University, I vaguely remember the Karl Marx theory on value. A quick google search refreshes my memory and simply put, “the value of a commodity can be objectively measured by the average number of labour hours required to produce that commodity”.
As a design agency, we hope that we through design far more value is added than just the time taken to design something… although that’s typically how jobs are quoted for.
The lifeblood of any business is sales. Any business has a product or service that people want or need to solve a problem for them, so far we’ve reviewed the ideal client profile and how to craft your marketing message. The next important step is have a sales process mapped out and when you find a successful formula it will be easier to multiply.
What any business wants to create is a sales process to bring in your perfect clients to start building a trust rather than winging it on a hope and a prayer.
Planning content for your website, it’s like making a pizza.
I’m hungry and craving pizza so I’m going to use this analogy to help you plan content for your website. Why? Because pizza is delicious and we see too many websites where content is an afterthought so we’re going to change that, one website at a time.
Our most successful web design projects are where we have all the content planned, collated and carefully curated upfront front. Front and centre, before we begin.
You can’t miss the billboard and outdoor advertising campaign that McDonald’s is running using the emojis and strap line ‘good times‘ at the moment.
What’s so brilliant about the Mcdonald’s emoji adverts?
We think these are absolutely brilliant! The style suits Mcdonald’s already minimal design but they have done something special by using something that is so relevant and current. Everyone uses these emojis in their ‘What’s app’ messages daily. I have found myself actively trying to spot new ads to decipher and finding that friends are now sending emoji combinations to string sentences together.
Recently an old family friend, knowing that I run a branding agency, told me about their cousin setting up a new brand. It was for a new online publication aimed at outdoor enthusiasts, trail runners and adventure racers etc. Fantastic, such creative briefs don’t come along all the time.
They then sent me a link to the brief and it stopped me in my tracks. It was in the form of a contest on 99designs… After my initial outburst, I went home to my husband and began ranting, for what seemed to him to be for an eternity.
Where is the world going? What we predict for the future of marketing.
Once upon a time a man named Ronald McDonald went into the burger business, or rather the real estate business. Buying up land for the fast food joints. There was something tangible there, I could probably reel off a few other examples of by-gone days and businesses.
However, something caught my eye today and it got me thinking, where is the world going? What does it mean for businesses, for marketing?
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Confusing copyright laws and lack of well laid out contracts might leave some clients out in the cold when it comes to intellectual property and as shocking as it sounds, you might not be the rightful owner of your company’s creative assets.
If an employee has created content, creative assets or designs within your organisation then it’s quite clear that your organisation owns the rights to the work. But what happens when you’ve hired a creative agency or freelancer? You might be scratching your head and thinking that if you’ve commissioned an agency to produce creative work and you’ve paid your invoices, then of course you own it.
In our previous blog we talked about building your perfect client profile which is the first step in understanding strategic marketing. The more you know about your target customer’s profile, the easier it will be to then craft the marketing message that will be engaging.
As brand communicators we want to be able to stop people in their tracks and take note of the communications we put out for our clients. We have learned tools, techniques and methods of doing this.