Brand promises, what do they matter?
Growing up there was a lot I learned from my dad, there’s something that I’ve always tried to uphold – “always do what you say”.
Among other values, that’s one thing thats really important to us as a business too. I’m not perfect, we’re not perfect but it’s certainly a principle that’s intertwined with the way we do things. With a lot going on in the press such as the VW emissions scandal, it got me thinking.
With many varying web design projects on the go, we’ve been discussing contact pages in depth and more specifically web forms. A contact section or page on a website is a necessity and common feature (we hope). But we can’t help feel that this is often neglected and a missed opportunity in website design.
Designing effective web forms starts by having the user in mind. If the form makes the user flustered or miffed, you’ll do untold damage to your brand.
I’m a bit of a sucker when it comes to personal development, learning and anything that suggests it can get you closer to your goals. So I admit, I avidly read books, blogs and all sorts in a quest to find ‘the answer’. If there’s anything I’ve learnt it’s that all the “gurus” out there with their tips for ‘reaching your goals’, ‘building your million pound business’ etc all have something in common…
Their ‘secrets’ are very simple. It starts with setting goals and creating a plan!
From logo design to creative website design and everything in between…
I always enjoy the ‘quiet time’ between Christmas and New Year. It’s a time to reflect on the year and look forward to new goals and challenges. Being a self-proclaimed nerd, I also revel in looking over our website’s analytics to see what the most read blogs were! So here it goes, a roundup of our top 10 blogs of 2015 from logo design to creative website designs and everything in between.
I’m a self-professed brand geek and love all things branding but whilst I’m sitting in a perfectly air-conditioned Starbucks sipping a very familiar vanilla latte I have a whole new love for branding…
I’m in a foreign land, in far far away Bangkok. After a very hairy experience this morning almost getting conned out of 4,000 baht for an illegal boat taxi, which I didn’t want in the first place, I left the con man before parting with my cash and started walking.
So you’re online and tweeting what are all these #hashtags about? Should you be using them for your business social profiles?
The #hashtag identifies topics or areas of interests and you should definitely be using them for your business as they’re an integral part of social media. The hashtag can help you to track what’s being said around your brand/topic as well as getting found online by people interested in the topic.
Get enough people talking about something and the hashtag can ‘trend’.
It’s not how productive you are, it’s how productive you want to be. I was reading an article from The Guardian recently about productivity and how the French are killing it in comparison to us over here. We’re working longer hours, taking less holidays and apparently we’re less productive too.
At this point I have to quote a French proverb, “if working hard made you rich, donkeys would be covered in gold”. Isn’t that the truth!
I’m not going to go on to quote the national statistics on how useless we are, we’re miserable enough as it is.
I was recently presenting logo concepts to a lovely new client, as they are an established company we’ve explored two main avenues of either refreshing the brand or developing a new concept altogether. I don’t want to go into details just yet but while presenting one of the new logos, the concept or rationale wasn’t overtly obvious and a member of the team suggested that it was maybe too abstract and wasn’t clear enough. This got me thinking…
Does a logo concept or rationale need to be overtly obvious?
If you’ve looked into getting a website in the last 10 years, chances are you’ll have seen the acronym SEO popping up a lot. SEO stands for Search Engine Optimisation, which is basically a way of increasing a websites visibility in non-paid search engine results. If I go to Google and type in ‘Birmingham Pizza Delivery‘, the first site in the list of results is the one that the search engine has deemed the most appropriate for the given search terms, or put another way, the site with the best SEO for those terms.
If I cast my mind way, way, way back to Economics lectures at University, I vaguely remember the Karl Marx theory on value. A quick google search refreshes my memory and simply put, “the value of a commodity can be objectively measured by the average number of labour hours required to produce that commodity”.
As a design agency, we hope that we through design far more value is added than just the time taken to design something… although that’s typically how jobs are quoted for.